The Commissioners in Miami-Dade County met at 5pm EDT today. The ad buy to activate citizens to Save The Miami-Dade County Library – which you helped fund – played out like this:
Page Engagements = 1,163
New Page Likess = 214
Campaign Reach = 107,090 out of aprox 340,000
Frequency = 1.6 times
Clicks = 1,906
Click-Through Rate = 2.518%
We also provided advertising support to reach constituents of specific Commissioners. These ads boosted several district-specific posts and were targeted at a just a few cities. In that they went to a much smaller pool of potential people – around 12,000 to 16,000 in each District – we were able to activate several dozen extremely local connections to individual Commissioners. But like with any social media advertising, it is always easier to reach people a bigger pool (like all of Miami-Dade County) than it is to reach a smaller one (like just Key Biscane) quickly.