Make “If I had only known, I would have helped my Library” a thing of the past….
EveryLibrary’s Rapid Response Fund is designed to address the single most significant problem in library advocacy today: no one is funding direct outreach to the public or stakeholders when a crisis hits libraries. Too many times, the urgent and necessary calls-to-action issued by local stakeholders are unable to reach activists and constituents because no one is advertising or marketing those calls-to-action. Whether the stakeholders are a group of staff, the local trustees or Friends, an ad hoc community of advocates, or an established trade or professional association, their legitimate voices for the library need support. We know that our Rapid Response model works for libraries in crisis.
How it Works for Libraries
Our Rapid Response Fund amplifies the voices of local library advocates during a crisis by supporting paid social media ads for outreach and action. The Fund allows us to drive traffic to their calls-to-action by both new and existing constituents and advocates.
Criteria for Action
EveryLibrary honors the trust our donors place in our work and the reputation that local stakeholders bring to their advocacy work. The Rapid Response Fund will engage a 6-part criteria before beginning an issue-ad spend:
1) Is the issue unexpected or unanticipated? 2) Does the issue at hand immediately affect funding or operating authority for the library? 3) Can the current crisis be averted through constituent engagement? 4) Does the legitimate local advocate group have a “call-to-action” ready? 5) Are there at least 100 hours available to push out the call-to-actions? 6) We will not help you twice. You will learn how to build an actionable network of your own.
The local legitimate stakeholders in library advocacy are well defined. From the staff, trustees and commissioners, and Friends who form the core of each local library’s advocacy infrastructure, to state and national associations and professional groups, there is no shortage of voices. But in the last 100 hours of a crisis communications campaign, our voices for the library and librarians must be heard. We believe that the Rapid Response Fund will be a game-changer for library advocacy. It will strengthen the entire library advocacy ecosystem by building our visibility and reinforcing the legitimacy of local stakeholder organizations and groups.
Contact EveryLibrary for Assistance
EveryLibrary wants to hear from you as soon as possible. We want to have a conversation about how we can best help your library in the face of a crisis. If we cannot help, we will tell you that honestly. But we also know a lot of folks across the library advocacy ecosystem. Call us: 312-574-0316 or email John Chrastka at firstname.lastname@example.org to get us engaged.
Our Success Stories
Donate Today to Build the Fund
EveryLibrary is completely supported by our donors. If you believe – like we do – that putting smart money to work on advertising and outreach in times of crisis makes sense, donate today to build the Rapid Response Fund. We will use it to buy ads on Facebook, sponsor tweets on Twitter, run ads on local media sites and networks, and fund Google Ad Words that quickly and effectively deliver the message for local library advocates in crisis. Your $20 dollar donation buys a lot of eyeballs. A $10 a month reoccurring contribution is thousands of ad impressions. Together, we can make a difference for libraries.